About Us
A Family business
We treat our customers like family
The idea for Rock Senior Benefits was spawned by Gary Hershgordon, a 30 year+ veteran financial advisor with thousands of happy clients across the country.
Gary wanted a way to ensure that his knowledge, skills, and abilities were able to impact a larger spectrum of people and created "Rock Senior Benefits" and brought in his son-in-law David Rundle to help operate the business.
Gary imagines a future where his grandson will also participate in the business, keeping alive the culture of service and ensuring that seniors and their families around the country are taken care of through retirement.
Mission.
Connect seniors with the best in class products for retirement, health care, and life insurance in an exceptional manner that results in clients referring their friends and family
Vision
To innovate the financial advisor business space utilizing state of the art technology providing best in class products via unparalleled customer service
